Kathy has worked as a seasoned marketing professional at international schools since 2017, navigating diverse educational landscapes across the globe. From Ecuador’s Academia Cotopaxi to Spain’s American School of Barcelona, and currently at the American International School of Guangzhou in China, her journey has been rich with cultural immersion and professional growth. She has worn multiple hats, from Director of Admissions to Director of External Relations, and now, as Director of Communications and Marketing. Kathy’s expertise lies in crafting strategic marketing plans, spearheading impactful campaigns, and measuring their efficacy. Whether messaging unique selling propositions or devising innovative recruitment strategies for both families and educators, she thrives on creative solutions to drive results. With a passion for innovation, Kathy continually seeks fresh approaches to achieve goals.